"I opened TikTok while visiting Germany last week and stumbled across a Vodafone ad being presented by a woman who probably doesn't exist. The ad includes several "tells" that suggest the presenter was artificially created using generative AI - the unnatural style and movement of her hair, the way her moles disappear, and the uncanny valley vibe of her facial expressions - and Vodafone confirmed my suspicions in its video comments."
"In response to a commenter asking why Vodafone couldn't put "a real person in front of the camera," the company said it was "testing different styles of advertising - this time with AI," according to machine translation of the German text. In another comment, Vodafone said that "AI is so much a part of everyday life these days that we also try it out in advertising.""
A TikTok viewer in Germany encountered a Vodafone advertisement featuring a presenter who appeared artificially generated. Visual anomalies included unnatural hair movement, disappearing moles, and uncanny-valley facial expressions that signaled synthetic creation. Vodafone replied to comments, acknowledging an AI test and saying AI is a common part of everyday life and advertising. The advertisement drew attention chiefly because viewers sensed something "off." Vodafone previously released an entirely AI-generated commercial last year. Artificially created influencers like Lil' Miquela are gaining popularity and have appeared in campaigns for brands such as Calvin Klein, Prada, and BMW.
Read at The Verge
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