When AI can make anything, choosing what to make is everything
Briefly

When AI can make anything, choosing what to make is everything
"We're witnessing an unprecedented explosion in creative capability. Voice interfaces are removing barriers for billions who found keyboards cumbersome. AI image generators can mock up virtually any creative direction instantly. The technical constraints that once defined creative work are dissolving. Yet this abundance creates a new challenge: when everything becomes possible, the possibilities overwhelm us. What then becomes most valuable is knowing what's worth making."
"I predict that in 2026, the question "should we build this?" will matter more than "can we build this?" The capability surplus The AI conversation is all about capabilities. What you can make. How fast you can make it. What's now possible. But there's a gap emerging between what we can create and what we should create. McKinsey's November 2025 State of AI report reveals a telling paradox: 88% of organizations now use AI in at least one business function, yet only 39% report enterprise-level financial impact."
Creative capability is exploding as voice interfaces and AI image generators remove traditional technical constraints and enable rapid, low-friction execution. The resulting abundance creates decision overload: when nearly anything can be produced, choosing what to build becomes the highest-value skill. By 2026 the critical question will shift from whether something can be built to whether it should be built. Many organizations adopt AI in isolated functions but fail to translate those experiments into enterprise-level financial impact. The recurring gap is selecting where to apply AI and developing frameworks that convert capabilities into sustained growth and profit.
Read at Fast Company
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