#creative-capability

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#ai #product-strategy #value-capture #agency-strategy #consumer-attention #platform-dominance
Artificial intelligence
fromFast Company
8 hours ago

When AI can make anything, choosing what to make is everything

As AI makes creative execution ubiquitous, the strategic question shifts from capability to choosing what to build to capture real, enterprise-level value.
Marketing
fromThe Drum
5 days ago

Agencies need to shake up the creative process if they want to compete with their 'frenemies'

Agencies must refocus on core skills—consumer insight, transformative creativity, and tenacious execution—to reclaim central client relationships amid platform dominance and rising complexity.
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