Clients increasingly question the authenticity of human-created content, often assuming it is AI-generated, which can undermine the value of talented copywriters. A recent incident highlights this disconnect, where a client criticized work produced by an award-winning copywriter for seeming AI-generated. As more companies adopt AI tools for marketing, concerns may arise about pricing and the perceived value of agency creative work, potentially sidelining the artistry that skilled professionals bring despite the efficiency offered by AI tools.
AI is changing how clients view creative work. Even the best human efforts are starting to be questioned - not for quality, but for authenticity.
The feedback I was not expecting...I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these...
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