#marketing-challenges
#marketing-challenges

2 days ago

Artificial intelligence

When clients assume your best work was done by AI | MarTech

AI is shifting client perceptions of creative work, questioning human authenticity over quality.

Marketing tech

fromThe Business of Fashion

1 month ago

The smarter approach to marketing measurement | MarTech

Modern marketing struggles with excessive, fragmented data rather than a lack of it, complicating measurement and decision-making.

Social media marketing

1 month ago

What It Takes to Sell Beauty on Douyin

Douyin offers significant opportunity for beauty brands, but high traffic costs create a challenging economic landscape.

#2025-outlook

Marketing

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong

Agencies face significant concerns regarding client budgets in 2025, yet maintain an overall optimism for the year.

fromEntrepreneur

Marketing

These Are the Top 5 Threats Facing Retailers Right Now - and What You Can Do to Get Ahead of Them | Entrepreneur

Retailers face significant challenges in 2025, driven by increased competition and consumer frugality.

Building community connections can help smaller brands thrive against larger competitors.

Marketing

Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong

Agencies face significant concerns regarding client budgets in 2025, yet maintain an overall optimism for the year.

fromEntrepreneur

Marketing

These Are the Top 5 Threats Facing Retailers Right Now - and What You Can Do to Get Ahead of Them | Entrepreneur

Retailers face significant challenges in 2025, driven by increased competition and consumer frugality.

Building community connections can help smaller brands thrive against larger competitors.

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.

Relevancy at scale is a New Year's resolution brands can achieve

Marketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.

fromExchangewire

Marketing

Leveraging Location: A Solution to the Siloed Ecosystem

Despite advancements in ad tech, the advertising landscape remains fragmented and difficult for marketers to navigate.

Marketing

3 months ago

Relevancy at scale is a New Year's resolution brands can achieve

Marketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.

fromExchangewire

Marketing

Leveraging Location: A Solution to the Siloed Ecosystem

Despite advancements in ad tech, the advertising landscape remains fragmented and difficult for marketers to navigate.

more#ad-tech

from3blmedia

4 months ago

Business intelligence

GoDaddy Venture Forward: 2024 National Microbusiness Survey

Microbusinesses significantly contribute to household income and help close equity gaps, despite challenges in marketing and capital.

Marketing

fromForbes

4 months ago

Council Post: Unpacking The Era Of Fragmented Shopping

Consumer shopping habits have changed dramatically, focusing more on value and convenience amid economic challenges.

Retailers must adapt to fragmented shopping behaviors to increase customer engagement and sales.

fromAdweek

4 months ago

Marketing tech

Retailers Choose the SSPs. Brands Are Along for the Ride

Navigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.

Artificial intelligence

fromThe Drum

5 months ago

Marketers should consider these ethical concerns when using AI

Marketers must address ethical challenges surrounding AI, including its environmental impact and the potential perpetuation of biases.

#b2b-marketing

fromHubspot

Artificial intelligence

How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

AI reporting can streamline the daunting process of traditional marketing reporting and enhance data-driven creativity.

Marketing

How to revamp your lead scoring strategy for 2025 | MarTech

Marketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.

Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency.

Marketing

The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTech

B2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising.

fromHubspot

Artificial intelligence

How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

AI reporting can streamline the daunting process of traditional marketing reporting and enhance data-driven creativity.

Marketing

How to revamp your lead scoring strategy for 2025 | MarTech

Marketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.

Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency.

Marketing

The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTech

B2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising.

more#b2b-marketing

Deliverability

Stop insulting your audience with this email behavior | MarTech

Image-only emails can significantly harm email engagement and customer relationships leading to detrimental impacts on marketing performance.

Marketing

7 months ago

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity

Advertisers remain skeptical about Snap's AR plans due to high costs and lack of clarity on implementation.

fromAdExchanger

9 months ago

Marketing

End The Insight Doom Loop | AdExchanger

Marketers need reliable, repeatable measurement to drive results.

Marketing

Escaping the marketing circus: How empathy can realign brands, audiences and results | MarTech

Marketers face challenges due to audience, internal, and client disconnects leading to short-termism, lack of authenticity, isolation, and pressure for immediate ROI.

fromEntrepreneur

Marketing

This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business | Entrepreneur

One key challenge for SMBs is budget constraints and lead generation in marketing. Strategic partnerships and transparent partner marketing can help address these issues.