#marketing-challenges

[ follow ]
fromTasting Table
5 days ago

This Ohio-Based Arby's Rival Is Down To Just 6 Locations - Tasting Table

Rax Roast Beef was initially successful, reaching its peak with 504 locations across the U.S. and Guatemala, but later faced decline due to poor marketing decisions.
Food & drink
#retail-media
fromDigiday
2 months ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromDigiday
2 months ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

more#retail-media
Marketing tech
fromMarTech
2 months ago

Turn disconnected insights into action with a lifecycle-driven strategy | MarTech

Managing customer journeys is complex due to varied behaviors and outdated data insights.
Traditional marketing methods hinder effective engagement and performance tracking.
fromDigiday
2 months ago

In-house agencies navigate a new phase of purpose and pressure

In-house marketing teams face heightened challenges as companies seek budget cuts amid economic turmoil.
fromHackernoon
2 months ago

Stop Spooking Customers With "AI" and Start Hooking Them With Solutions | HackerNoon

Your homepage is your one shot to convince skeptical buyers that your AI isn't a sci-fi roll of the dice but a practical, problem-solving tool.
Artificial intelligence
fromMarTech
3 months ago

When clients assume your best work was done by AI | MarTech

AI is shifting client perceptions of creative work, questioning human authenticity over quality.
Marketing tech
fromMarTech
4 months ago

The smarter approach to marketing measurement | MarTech

Modern marketing struggles with excessive, fragmented data rather than a lack of it, complicating measurement and decision-making.
Marketing
fromDigiday
5 months ago

Future of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaints

The streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.
fromExchangewire
5 months ago

Leveraging Location: A Solution to the Siloed Ecosystem

As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, navigating it has become more challenging for advertisers despite access to advanced solutions.
Marketing
fromDigiday
10 months ago

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity

As Evan Spiegel highlighted, Snap's focus on AR and a dedicated operating system could open new avenues for advertising, benefiting brand experiences through tools like Spectacles.
Marketing
[ Load more ]