"There's still a throughline between the way people showed up and treated the fair as a gathering place. It was the first moment after the fires where people felt they had permission to feel joy, to reflect and to be in community. That sensibility is still here now."
"The fair's greatest strength is its plurality: from artists to curators, advisers to collectors and gallerists to non-profit leaders, people of all stripes descend upon the Santa Monica Airport to rub elbows and talk shop. You can't walk through the aisles without it becoming a little bit of a social moment."
"The fair gets better every year. The energy of the city changes when Frieze Week rolls around and people are eager to get back to business, especially after challenging seasons. LA is a city where community matters a lot."
Frieze Los Angeles functions as a significant cultural event that brings together diverse participants including artists, curators, collectors, gallerists, and nonprofit leaders at Santa Monica Airport. Following the deadly Altadena and Palisades wildfires, the fair became an important gathering space where attendees could experience joy and community connection. The event's strength lies in its inclusive plurality and social atmosphere, where meaningful interactions occur naturally throughout the aisles. Gallery owners report strong sales and increased energy during Frieze Week, with emerging artists gaining significant exposure and acquisition opportunities. The fair demonstrates how the art community prioritizes connection and business recovery, particularly important for Los Angeles where community bonds are deeply valued.
Read at The Art Newspaper - International art news and events
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