Truly Hard Seltzer, part of The Boston Beer Co., has launched Truly Unruly 8% Lemonade Hard Seltzer, designed to meet consumer demand for higher alcoholic beverages. Featuring a refreshing lemonade base, this innovation is available year-round and comes in four unique flavors: Bumpin' Blue Razz, "OG" Original, Punched-Up Pineapple, and Wild Pink. The launch aims to provide an unexpected twist to classic summer drinks, ensuring exciting drinking occasions for fans of the brand. The marketing strategy emphasizes addressing the evolving preferences of drinkers towards stronger and more diverse flavors.
Truly has led the way in hard seltzer innovation since 2016. We know that drinkers are looking toward high ABV and single serve flavors.
The all-new Truly Unruly Lemonade aims to give Unruly fans an unexpected twist on a summertime classic that is guaranteed to turn up drinking occasions.
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