#hard-seltzer

#hard-seltzer

Traditional beverage alcohol categories repeatedly faced 'death' predictions yet persisted, while newer RTD segments rose rapidly and later faded, illustrating cyclical market shifts.

White Claw is a malt-based hard seltzer made from fermented sugars, effectively a filtered, gluten-free malt liquor sold and taxed under beer rules.

Friendship and shared interests sparked the creation of a premium canned cocktail brand between Wyatt Russell and Rich Peete.

Truly Hard Seltzer introduces Truly Unruly 8% Lemonade Hard Seltzer, promoting high ABV flavors for summer.

The Finnish Long Drink is a rising hard seltzer alternative inspired by a traditional Finnish cocktail, offering gin-based, fruit-flavored beverages.