Aldi primarily sells exclusive brands, with over 90% of its products falling into this category. This strategy allows the supermarket chain to lower pricing by eliminating the additional costs associated with name brands such as advertising and middleman fees. While some name brands are available, they are only offered if customer demand exists or if Aldi cannot provide a suitable exclusive alternative. This approach parallels that of Trader Joe's with less crowded shopping environments, encouraging customers to explore budget-friendly shopping without sacrificing quality.
Aldi carries more than 90% exclusive brands, allowing them to provide customers quality products at lower prices by cutting out marketing and middleman costs.
By focusing on exclusive brands, Aldi offers products that rival name brands in quality while significantly reducing overall prices for customers.
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