"On platforms like TikTok and Instagram, instead of sharing clothing hauls or skincare routines, creators are sharing their book stacks or media diets promising to make their viewers "disgustingly educated" in a matter of minutes. For further optimization potential, take note of these brain hacks to improve memory (so that your time cracking open Plato's Republic won't go to waste)."
"The trend has since found its way to TikTok, where it mirrors other self-improvement trends that crop up on the platform like clockwork every couple months. Last year, it was the curriculum trend, in which creators came up with monthly "curricula" based on new skills they want to learn, creative projects they want to tackle, and books on subjects they want to focus on for the month. After all, self-development is one of social media's favorite subjects."
Creators on platforms like TikTok and Instagram are promoting the goal of becoming "disgustingly educated" by sharing book stacks, media diets, and memory-improvement tips. The phrase appeared online around 2022 and spread via subreddits such as r.booksuggestions and r.selfimprovement, where users exchange strategies from reading classics to watching video summaries. The phenomenon parallels recurring self-improvement trends, like monthly curricula for skills and projects. The movement appeals as a reclaiming of curiosity amid widespread AI-assisted outsourcing of thinking. Persistent concerns exist about social media's negative impacts on memory, focus, and attention, which complicate authentic learning.
Read at Fast Company
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