"If you know anything about me, you know I'm all in. On music memorabilia. On people. On my work. On whatever's in front of me. I don't know another speed. I've never been great at "halfway." I either care enough to give something everything I've got, or I don't touch it at all. For me, that's the essence of entrepreneurship. You can't dabble your way into building something meaningful. You have to decide. You're either in or out."
"That's why, when I meet founders, I'll usually ask them one simple question: "What would make you quit?" If they pause or start listing reasons, I already know they're not there yet. But when someone looks me straight in the eye and says, "Nothing," that's when I know I'm talking to someone who's built for this. That answer tells me they've already done the hard part - mentally closing every exit door before they even walk in."
"For me, going all in has never felt like a strategy. It's felt like survival. When I started in real estate, I didn't have a backup plan. I didn't have a cushion to land on. I didn't even have a clear playbook. I had urgency. I had hunger. I had no other option but to figure it out. That's the art of being all in."
Total commitment is presented as the core of entrepreneurial success. Founders must eliminate fallback plans and mentally close exit doors so rejection or slow months do not derail efforts. Accepting the business' rollercoaster and proceeding despite fear enables persistence. Lack of a cushion creates urgency and hunger that drive creative problem-solving and relentless action. Deliberately removing safety nets—"burn the ships"—forces deeper commitment and continuous effort rather than waiting for perfect conditions or dabbling with half measures.
Read at Entrepreneur
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