""I can't really charge you $100 for a lobster roll, even though, over the last two weeks, maybe I should be charging $70 or $80," says Row 34's Jeremy Sewall, whose restaurants are known for creamy lobster rolls."
""There is a ceiling," he says. "When you get over 50 bucks, I have a little twinge of guilt that we're charging so much for food, even though it's the correct price.""
"Saltie Girl's Kathy Sidell has always tried to keep her lobster roll at $42 or under. "On rare occasions when the prices skyrocket, I will raise the price to $44. But it's such a signature dish for us.""
""Eating a great lobster roll in Boston is one of those quintessential New England experiences that we want to preserve, even if it means taking a hit on our margins.""
Lobster roll prices are increasing due to a decline in Maine's lobster catch, rising business costs, and inflation. Chefs in the Hamptons predict prices may reach $50, while Boston's prices are approaching similar levels. Restaurateurs face a dilemma in pricing iconic dishes, with some feeling guilty about charging over $50. Many prefer to keep prices reasonable, even if it means breaking even or losing money. Alternatives like crab are sometimes used to manage costs, but lobster rolls remain essential to their menus.
Read at Boston.com
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