A founder said her $200 million newsletter empire had over a million subscribers. Her own records tell a different story.
Briefly

Daniella Pierson, founder of The Newsette Media Group, emphasizes 'faking it till you make it' as crucial for her success, leading to notable financial accomplishments. An investigation revealed inconsistencies between her public claims about The Newsette's subscriber count and the company's internal records. A spokesperson confirmed the daily newsletter reaches around 500,000 subscribers, far fewer than the 1.3 million claimed in advertising pitches. Pierson denounced criticisms as a 'smear campaign,' alleging they contain falsehoods aimed to disrupt her mission of supporting women through her enterprises.
Daniella Pierson's approach of 'faking it till you make it' has significantly impacted her success, culminating in a $9 million SoHo apartment and a reported net worth of $220 million.
Investigations reveal discrepancies between Daniella Pierson's claims about The Newsette's subscriber numbers and the reality, with a spokesperson admitting the newsletter reaches about 500,000 active subscribers daily.
Pierson described claims about her business as part of a 'smear campaign,' accusing critics of spreading 'false statements and fabricated information' to undermine her support for women.
The 1.3 million subscribers referenced in pitches to advertisers by The Newsette may include disengaged users, raising questions about the accuracy of subscriber metrics used to attract advertisers.
Read at Business Insider
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