Being an entrepreneur involves navigating a multitude of emotions, but surprise stands out as a crucial signal. It led to the founding of Jotform in 2005 when an unexpected realization surfaced that no tool existed for creating web forms efficiently. Recognizing surprise as a signal allows entrepreneurs to discover missed opportunities. Investigating surprising moments can reveal insights, leading to the development of a minimum viable product to test ideas with users quickly. While not every surprise results in success, it helps create a mental radar for innovation.
Surprise isn't just a fleeting emotion; it's a signal that something's been overlooked or an assumption might be wrong, potentially leading to significant entrepreneurial ideas.
When surprise strikes, it's vital to investigate rather than brush it off, as these moments often contain deeper insights than extensive brainstorming sessions.
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