""We really just make it a magical spot," co-owner Emily Butler said. "Whether you come in or not, we want to make sure that we're spreading that holiday joy.""
""We're definitely seeing more cautious spending this year," she said."
The Ah Louis Store in San Luis Obispo transforms into an ornate holiday destination with extensive decorations and over 500 ornament varieties. Supply disruptions and higher costs from imported goods, attributed to tariffs, forced merchandise adjustments and delayed arrivals. The store prioritized more profitable items such as nutcrackers and curated gift baskets to preserve margins. Customers are spending more cautiously, often choosing lower-priced options or fewer items. Nationwide indicators show consumers noticing higher prices for essentials and gifts, and a Gallup index and survey results reflect weakened confidence and reduced estimated gift budgets.
Read at ABC7 Los Angeles
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