""In a global pandemic, what these firms might need instead is advice on where to get economic support, resources where they can learn from other small businesses that are thriving in this time. We know entrepreneurs lack the time, and often resources, they need to run their business and in the face of a global pandemic it's become even harder for them.""
""Our core mission as a company and a brand is to enable everyday entrepreneurs - individuals who are so often running a one-person or two-person shop and standing on their own two feet,""
""lean in on marketing spend" and "attractive customer offers""
GoDaddy reached 19.3 million customers, up 4.1% year-on-year, and reported revenue of $792 million, an 11.5% increase driven by domain sales, hosting, booking and payment tools for SMEs. Covid-19 prompted increased interest in new ventures, and the company plans to boost marketing spend and offer attractive customer promotions in response. GoDaddy is prioritizing assistance to small and micro-business owners by helping them transform physical offerings into digital ones, providing information about economic support and resources, and reinforcing its mission to enable everyday entrepreneurs running one- or two-person shops.
Read at The Drum
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