Workers Over 40 Are Turning to Side Hustles - Here's Why | Entrepreneur
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Workers Over 40 Are Turning to Side Hustles - Here's Why | Entrepreneur
"It seems that every day, there is another story about a young person who started a side hustle and hit it big. In 2024, over one-third of Americans had a side hustle to supplement their income. Side hustles are particularly appealing to Gen Z, with about half of them reporting having one. Millennials are a little less active, with about one-third of them stepping up to get that extra income that a hustle provides."
"There are some dramatic differences between a side hustle and a mature business. To begin, a side hustle is generally a part-time endeavor to make some additional money and does not require a lot of investment. A business is more structured and complex. Believe me, it takes a significant amount of time, attention and cash to be successful in the long haul."
More than one-third of Americans had side hustles in 2024, with roughly half of Gen Z and about one-third of Millennials participating. Side hustles typically operate part-time with low upfront investment and serve as supplemental income. Mature businesses demand greater structure, ongoing time, managerial attention, team development, and significant capital to sustain long-term success. Some side hustles scale into enduring companies when founders build teams and secure financing. Entrepreneurs face career-stage decisions about continuing, selling, or launching new ventures, and older workers may find meaningful opportunity in starting or scaling side hustles.
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