"We have long believed that being close to you close to where you live, close to how you consume content, close to what you care about, close to how you think and what you need help with is the key to maintaining our relevance with Canadians. Proximity drives our core CBC News promise to the audience: "We are with you every day making sense of our world together.""
"Proximity is how we build trust and grow relationships with you, the people we serve, including those of you with whom we have weak or little connection. It's how we find great stories that need telling and how we help this country understand itself. What does proximity look like at CBC News? First, we have built out our digital proximity to Canadians, getting closer to people by being on the emerging platforms they use for local, national and international news and current affairs."
CBC News emphasizes proximity to Canadians as central to relevance, building trust, growing relationships, and finding stories. Proximity includes digital presence across streaming channels, FAST services, YouTube, podcasts, digital feeds, Gem, TikTok, and Radio One integration in the news app. CBC commits to being present during crises — snow, wildfires, floods and hurricanes — to help communities make sense of events. Local service expansion includes hiring journalists across Canada to strengthen coverage. The approach aims to reach audiences where they live and consume content and to connect with communities with which CBC previously had weak or little connection.
Read at www.cbc.ca
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