#digital-strategy

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fromThe Drum
6 days ago

10 Questions on Advertising... with MullenLowe chief strategy officer Ben Shaw

Ben Shaw emphasizes the importance of strategy as a creative amplifier in successful campaigns.
fromSocial Media Explorer
1 week ago

The Future of Retail Marketing: Google Ads Trends in Dubai - Social Media Explorer

Google Ads is transforming retail marketing in Dubai, helping businesses increase sales and connect with their target audience.
Marketing
fromForbes
2 weeks ago

The 10 Commandments For CMOs In The Age Of AI

AI is transforming marketing strategies by replacing A/B testing with predictive simulations, enabling faster decision-making and smarter campaign launches.
E-Commerce
fromDigiday
2 weeks ago

Why traditional monetization tactics are costing publishers revenue

Better audience strategies, rather than traditional ad models, can help publishers generate necessary revenue amid evolving digital landscape challenges.
fromThe Business of Fashion
2 weeks ago

Estee Lauder Companies Names Aude Gandon Chief Marketing and Digital Officer

Aude Gandon is appointed as the new chief marketing and digital officer of Estée Lauder Companies.
Marketing
fromEntrepreneur
2 weeks ago

Your Brand Isn't Broken - Your PR Strategy Is. Here's What to Do Instead | Entrepreneur

Traditional lead generation methods are ineffective as buyers prefer organic marketing and credibility-driven approaches.
fromGeeky Gadgets
2 weeks ago

Vibe Marketing Tips & Tricks for Business Customer Connection in 2025

Vibe marketing integrates AI, automation, and creative workflows to enhance efficiency, personalization, and audience engagement in the digital landscape.
Marketing
fromGeeky Gadgets
1 month ago

How to Automate Your Content Workflow with n8n, Airtable, and AI

A system combining n8n, Airtable, and AI automates tedious content creation tasks and enhances workflow management.
fromRolling Out
1 month ago

What Elon Musk just banned from X starting tomorrow

Musk's latest policy prohibits hashtags in paid ads, stating they create visual clutter, while allowing regular users to continue using them in organic posts.
Digital life
#content-marketing
fromstupiddope.com
1 month ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromDigiday
3 months ago
Media industry

BBC StoryWorks, Showtime and YouTube are among 2025's Digiday Media Content Marketing Awards finalists

Marketing tech
fromEntrepreneur
4 months ago

How to Handle Content Saturation - A Guide to Standing Out in a Sea of Information | Entrepreneur

To combat content saturation, brands should focus on originality and thoughtful content strategies instead of scaling back their efforts.
fromstupiddope.com
1 month ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromDigiday
3 months ago
Media industry

BBC StoryWorks, Showtime and YouTube are among 2025's Digiday Media Content Marketing Awards finalists

Marketing tech
fromEntrepreneur
4 months ago

How to Handle Content Saturation - A Guide to Standing Out in a Sea of Information | Entrepreneur

To combat content saturation, brands should focus on originality and thoughtful content strategies instead of scaling back their efforts.
fromNextgov.com
1 month ago

National Cyber Director should lead quantum cyber preparations, GAO says

Centralized oversight for quantum cybersecurity is crucial, recommending the National Cyber Director's leadership on this issue.
A comprehensive national strategy for quantum computing risks is currently lacking.
#ai
Marketing tech
fromDigiday
2 months ago

How the semantics of search are changing amid the zero-click era

AI-assisted search tools are redefining marketing practices and user interactions with search.
Zero-click search is increasingly common, changing the nature of how users find information online.
Artificial intelligence
fromThe Drum
4 months ago

The marketer's no-nonsense, A to Z guide to all things AI

AI is transforming marketing by requiring professionals to learn new terminology.
Understanding key AI concepts will empower marketers to leverage technology effectively.
Marketing tech
fromDigiday
2 months ago

How the semantics of search are changing amid the zero-click era

AI-assisted search tools are redefining marketing practices and user interactions with search.
Zero-click search is increasingly common, changing the nature of how users find information online.
Artificial intelligence
fromThe Drum
4 months ago

The marketer's no-nonsense, A to Z guide to all things AI

AI is transforming marketing by requiring professionals to learn new terminology.
Understanding key AI concepts will empower marketers to leverage technology effectively.
Online marketing
fromTechRadar
1 month ago

Building brand credibility and community through country code top level domains

Businesses need a strong online presence and adaptability in digital strategies to thrive.
Using ccTLDs builds consumer trust and increases local visibility, key to market expansion.
fromRestaurant Dive
1 month ago

McDonald's appoints US CIO

McDonald's has appointed Valerie Ashbaugh as U.S. CIO to enhance leadership in digital strategy.
Whitney McGinnis will focus on commercial products after leading technology initiatives.
Artificial intelligence
fromMensjournal
1 month ago

This AI Bot Is Replacing Google for Millions of People

AI retrieval bots are reshaping the internet by scraping real-time content and providing instant answers, challenging traditional web traffic dynamics.
#marketing
fromHubspot
1 month ago
Marketing tech

Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

Marketing tech
fromForbes
3 months ago

Traditional Marketing Funnels No Longer Work In The Social Media Era

Influencers and social commerce have replaced traditional media as the primary drivers of culture and customer demand.
fromHubspot
1 month ago
Marketing tech

Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

Marketing tech
fromForbes
3 months ago

Traditional Marketing Funnels No Longer Work In The Social Media Era

Influencers and social commerce have replaced traditional media as the primary drivers of culture and customer demand.
fromBusiness Insider
1 month ago

Nextdoor CEO on why he won't cut licensing deals with AI companies

Data scraping by AI provides advantages over content owners, compelling Nextdoor to block such practices.
fromForbes
1 month ago

Why Employee Advocacy Starts With Culture, Not Just Content

A thriving employee advocacy program doesn't start with content templates. It starts with building a culture where employees genuinely want to share your company's story.
Social media marketing
fromHackernoon
6 years ago

Error Pages Through the Ages: How Smart Brands Make Wrong Turns Feel Right | HackerNoon

Error pages, specifically '404 Not Found,' have evolved from technical jargon places into strategic tools that enhance user experience and reinforce brand identity.
Mobile UX
Marketing tech
fromHackernoon
1 year ago

How I Aligned B2B Marketing & Sales Tech in Germany-and 4X'd Our Digital Growth | HackerNoon

Marketing should evolve with digital trends and integrate effectively with sales for growth.
fromwww.mediaite.com
1 month ago

Fox News Blows Past Network Rivals on YouTube by Staggering Margin

Fox News dominated YouTube views in May 2025, amassing 362 million, far exceeding competitors' totals.
Social media marketing
fromFingerlakes1.com
1 month ago

Building Brand Authority with YouTube: A Step-by-Step Guide for Businesses | Fingerlakes1.com

Building brand authority is crucial for customer loyalty and market share.
YouTube is a vital platform for establishing brand authority through video content.
Identifying your target audience is key to successful video content creation.
fromTheregister
1 month ago

Europe proposes vague path toward digital sovereignty

EU leaders launch International Digital Strategy to tackle technological change amid geopolitical challenges.
fromBusiness Matters
1 month ago

Falling Behind? Signs Your Business Needs A Fresh Digital Strategy

A stagnant digital strategy can harm business growth, requiring an awareness and refresh for proactive engagement.
fromSfgate
1 month ago

Video Marketing Strategies for Law Firms: Best Practices Guide

Integrating video into a law firm's marketing strategy is essential for building client trust and improving online visibility.
fromWWD
1 month ago

Equinox Hires Former Tory Burch Exec Bindu Shah as CMO and CDO

Bindu Shah's appointment as CMO and CDO at Equinox marks a strategic effort to enhance marketing and digital strategies, focusing on brand awareness and member retention.
NYC startup
fromVogue Business
2 months ago

Can Together Group build the LVMH of luxury agencies?

Together Group's acquisition of Obo enhances its capability to serve luxury brands comprehensively.
Media industry
fromThe Drum
2 months ago

Mediahuis's Boaz Shkolnik on how AI, audio and agility are driving its B2B transformation

Mediahuis has expanded its audio presence and sees AI as a key driver for future opportunities.
fromEntrepreneur
2 months ago

A Great Domain Name Can Add Millions to Your Business - Here's How to Get One (Even If It's Already Taken) | Entrepreneur

A strong domain name is essential for online credibility and business success.
Investing in a good domain can lead to significant increases in traffic and revenue.
#video-marketing
Media industry
fromForbes
3 months ago

How Video Content Can Revolutionize Global Audience Engagement

Video content significantly enhances audience engagement and drives business results across various platforms.
Marketing tech
fromForbes
3 months ago

M&A: Meta's Four Critical Acquisitions

Meta's acquisitions transformed it into a dominant digital empire, showcasing the strategic advantage of well-planned acquisitions.
#email-marketing
fromForbes
5 months ago
Non-profit organizations

Council Post: 11 Strategic Ways For Nonprofits To Boost Email Newsletter Engagement

fromForbes
5 months ago
Non-profit organizations

Council Post: 11 Strategic Ways For Nonprofits To Boost Email Newsletter Engagement

fromHackernoon
1 year ago

ISP-Level Analysis: Ultimate Guide for Network Insights | HackerNoon

ISP-Level Analysis provides essential insights into ISP performance, allowing businesses to enhance network monitoring and improve digital experiences.
Privacy professionals
#lionsgate
Media industry
fromTheWrap
3 months ago

Lionsgate Taps Brad Haugen to Lead Digital Strategy

Lionsgate appoints Brad Haugen to lead digital strategy, focusing on original content and brand partnerships in the evolving digital media landscape.
Media industry
fromTheWrap
3 months ago

Lionsgate Taps Brad Haugen to Lead Digital Strategy

Lionsgate appoints Brad Haugen to lead digital strategy, focusing on original content and brand partnerships in the evolving digital media landscape.
#social-media
fromBusiness Matters
3 months ago

Spencer Short: Balancing Finance, Tech, and Real Life

"I've always believed that you can be focused and ambitious, but still make time for the things that keep you human."
Mental health
#ai-agents
fromHubspot
3 months ago
Marketing tech

AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing

AI agents are transforming marketing by managing user journeys autonomously, necessitating a strategic shift for brands.
Marketing tech
fromHubspot
3 months ago

AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing

AI agents are transforming marketing by managing user journeys autonomously, necessitating a strategic shift for brands.
Marketing tech
fromWWD
3 months ago

EXCLUSIVE: Ulta Beauty Appoints Lauren Brindley as Chief Merchandising and Digital Officer

Lauren Brindley is appointed as Ulta Beauty's new chief merchandising and digital officer to lead growth initiatives.
#ecommerce
fromLogRocket Blog
3 months ago
Marketing tech

5 lessons learned from ecommerce product managers - LogRocket Blog

Mobile optimization is crucial in ecommerce, as the majority of traffic comes from smartphones.
E-Commerce
fromEntrepreneur
4 months ago

5 Trends Influencing the Future of Ecommerce | Entrepreneur

Ecommerce thrives on new trends adapting to user behaviors, with social media shopping and voice commerce shaping future strategies.
E-Commerce
fromEntrepreneur
4 months ago

5 Trends Influencing the Future of Ecommerce | Entrepreneur

Ecommerce thrives on new trends adapting to user behaviors, with social media shopping and voice commerce shaping future strategies.
fromVariety
3 months ago

How Indian Streaming Platform JioHotstar Raced to 100 Million Subscribers and What's Next: 'We've Gotten to a Place Where No One Has Gone Before,' CEO Says

JioStar rapidly grew its subscriber base to over 100 million in just six weeks, a remarkable achievement in the streaming industry.
fromInc
3 months ago

Your Google Search Results Are Your CV

A strong personal brand enhances credibility and opens up opportunities.
Your online presence significantly impacts career growth and networking.
Social media marketing
fromSTLtoday.com
4 months ago

Democrats' new digital strategy tops trending charts but draws mockery from foes

Democratic lawmakers are turning to online influencers to enhance their digital engagement and connect with voters after recent electoral losses.
fromComputerWeekly.com
4 months ago

Interview: The role of IT innovation at Royal Ballet and Opera | Computer Weekly

"We can spend that money on what the public expects to spend it on, which is great costumes, great performance, great artists and trying to showcase Britain's art form on stage."
London startup
Social media marketing
fromAP News
4 months ago

Democrats' new internet strategy tops trending charts but also draws mockery from allies and foes

Democrats are leveraging online influencers for digital engagement as a strategy for political recovery.
Digital life
fromBusiness Matters
4 months ago

How to manage risk in business: lessons from the world of digital strategy

Risk management is essential for sustainable growth in today's digital business environment.
Identifying and assessing risks is the first step to effective risk management.
fromMedium
4 months ago

Magento Store Development: Advanced Techniques and Steps to Plan

Magento store development involves designing, building, and maintaining a Magento-based e-commerce platform, focusing on both aesthetic and functional excellence.
Mobile UX
fromNo Film School
4 months ago

Hot Film Marketing Trends from a 'Barbie' Advertising Campaign Insider

New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.
Social media marketing
#accessibility
fromMedium
4 months ago
Artificial intelligence

Hype-driven CEOs: when innovation misses the point

Focus on accessibility remains dangerously low as technology takes precedence.
AI implementation needs a clearer strategy to avoid superficial outcomes.
UX design
fromForbes
5 months ago

Council Post: How Digital Agencies Can Drive Client Buy-In For Web Accessibility

Web accessibility compliance is critical as the EAA deadline approaches, offering both legal necessity and business opportunities.
Artificial intelligence
fromMedium
4 months ago

Hype-driven CEOs: when innovation misses the point

Focus on accessibility remains dangerously low as technology takes precedence.
AI implementation needs a clearer strategy to avoid superficial outcomes.
UX design
fromForbes
5 months ago

Council Post: How Digital Agencies Can Drive Client Buy-In For Web Accessibility

Web accessibility compliance is critical as the EAA deadline approaches, offering both legal necessity and business opportunities.
Social media marketing
fromClickUp
4 months ago

Top Construction Marketing Ideas to Attract More Clients | ClickUp

A strong marketing strategy is essential for growth in the construction industry.
Effective digital marketing can enhance visibility and client attraction beyond referrals.
fromExchangewire
4 months ago

Yahoo Academy Announces Class of 2025

Yahoo Academy announces 30 emerging leaders for its 2025 program, emphasizing talent development in media and marketing through immersive learning.
fromeLearning Industry
4 months ago

10 Elevator Pitch Examples To Achieve Your Goal And Win Everyone Over

An elevator pitch is a concise and persuasive introduction and explanation of your services' or products' benefits, taking no more than an elevator ride time of 30 seconds.
Growth hacking
Media industry
fromwww.theguardian.com
4 months ago

Mirror, Express and Star owner says its print titles will be loss-making from 2031

Reach's print newspapers may become loss-making in 6-8 years, but its digital strategy is expected to sustain operations.
fromComputerWeekly.com
4 months ago

UK altnets call for full-fibre broadband to be prioritised in industrial strategy | Computer Weekly

The UK must prioritize digital infrastructure to enhance economic resilience and competitiveness through full-fibre broadband.
UK politics
fromTheregister
5 months ago

UK government urged to align cloud spending as costs soar

Government departments must align cloud requirements to secure competitive deals with major providers.
The surge in AWS contract costs highlights potential inefficiencies in procurement processes.
#tiktok
Marketing tech
fromForbes
5 months ago

TikTok BrandVoice: Creativity And Collaboration: A Winning Formula On TikTok

Successful marketing on TikTok requires creative investment and audience resonance in collaborations for significant growth.
Marketing tech
fromBusiness Insider
5 months ago

TikTok's top music exec is leaving, after helping turn a lip-syncing app into a music industry force

TikTok's music executive Ole Obermann is leaving amid challenges for the platform, including a potential ban in the US.
Marketing tech
fromForbes
5 months ago

TikTok BrandVoice: Creativity And Collaboration: A Winning Formula On TikTok

Successful marketing on TikTok requires creative investment and audience resonance in collaborations for significant growth.
Marketing tech
fromBusiness Insider
5 months ago

TikTok's top music exec is leaving, after helping turn a lip-syncing app into a music industry force

TikTok's music executive Ole Obermann is leaving amid challenges for the platform, including a potential ban in the US.
US Elections
fromwww.mediaite.com
5 months ago

Trump Reportedly Thrilled With His New Press Secretary Karoline Leavitt: She Speaks Donald Trump Fluently'

Karoline Leavitt is establishing herself as a powerful White House press secretary, adept at pushing Trump's narrative while engaging with digital media.
fromDigiday
5 months ago

How podcasters are measuring videos' role in growing incremental audiences

Since introducing video episodes on Spotify last June, "Talk the Thrones" podcast has seen a 70% increase in followers, with 84% engaging actively.
Media industry
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