Employee advocacy is becoming increasingly vital for brands in a noisy digital landscape. Companies often neglect the cultural aspect, which is crucial for effective advocacy. Engagement from leadership can significantly enhance participation, with 73% of organizations planning to involve leaders to drive program engagement. It's important for leaders to engage authentically without being overwhelming. When employees see leaders involved, it inspires them to share their company's story. This advocacy works best when aligned with the company's mission, helping employees understand their roles in shaping reputation and contributing to meaningful business goals.
A thriving employee advocacy program doesn't start with content templates. It starts with building a culture where employees genuinely want to share your company's story.
When leaders participate in their organization's advocacy program, it sends a powerful signal across the business. Authentic engagement reinforces that advocacy isn't just a marketing task.
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