4 Creative Ideas for Targeting B2B Clients on Social Media - Social Media Explorer
Social media content marketing is a great way to keep your audiences engaged.You can improve your credibility, build trust and establish yourself as a leader in the industry.Creating consistent creative social media posts can be challenging, especially when you are new to online marketing.You should know that attracting B2B clients takes more than minimum effort.
Criteo Locks In ASOS Ads, But With A Catch; TikTok Heating Plays With Fire | AdExchanger
Here's today's AdExchanger.comnews round-up... Want it by email?Sign up After A Fashion here.Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business."The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands on the journey with us," writes Elton Ollerhead, director of the ASOS Media Group in a release about the deal.
This Indigenous Mexican Food Pop-Up Is Back for One Night Only at a San Francisco Museum
If you've ever felt torn between a night at the museum and an evening of San Francisco's finest fare, waffle no longer.The Institute of Contemporary Art (ICA) opened in 2022 and is already a popular destination for anyone looking to enjoy modern art on a budget as the museum is free to attend.But this spring, the ICA is rolling out a fresh chef pop-up series, bringing in talent including Christina Alexis from the Pleasure Principle and Mike Raskin and Jeffrey Wright from uber-popular Edith's Pies.
5 Reasons Why YouTube Ads Are The New Facebook Ads - Social Media Explorer
It's no secret that the release of iOS 14.5 and its dedication to user privacy - specifically, its AppTracking Transparency Framework - shook the foundation of Facebook ads, which have long depended on intense data tracking in order to deliver the right ads to the right audience.
Inside Rihanna's Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.Rihanna is no stranger to good marketing.In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands.
While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients.According to research from Wyzowl, 86% of marketers say video has helped them generate leads, and 81% say video has helped them increase sales.
ShowHeroes Group and DER SPIEGEL Expand Video Advertising Partnership
As part of the extended cooperation, ShowHeroes Group will take over content exclusivity for video advertising in the first out-stream ad slot on Germany's leading news site with immediate effect.
10 Essential Video Marketing Tips for Arts & Entertainment Brands
Video marketing is crucial for businesses in the arts and entertainment industry to connect with audiences and stand out in a competitive landscape. [ more ]
Choosing the right real estate apps is crucial for agents to thrive in 2024, with tools available to enhance productivity and streamline tasks. [ more ]
How Campbell's and GSK's multi-platform campaigns achieved authentic audience responses
Quality content is crucial for marketers, especially in video marketing where factors like talent fit and messaging resonance need to be considered. Digital-forward campaigns on multiple platforms are key. [ more ]
Gemini's YouTube extension in Google Gemini allows users to search and summarize YouTube videos within the platform, providing top video results without personalization. [ more ]
Dove's Latest Campaign Takes On A Popular TikTok Filter
Welcome to HubSpot Marketing News!Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot's media team.In late February a new filter called "Bold Glamour" took TikTok by storm.The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is less detectable than other filters.
Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV ("CTV") and video, as a preferred supply partner.With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly provides transparency, unique data, and cost efficiencies when activating across its multiple offerings, to make supply work effectively for brands and agencies.