#video-marketing
#video-marketing

What's Next For Video, B2B Influencers And AI In 2025

B2B brands must rethink their marketing strategies for 2025 to adapt to AI and influencer trends.

fromThe Drum

8 months ago

Marketing

Execs from LinkedIn, Merkle & Initiative say video is unlocking new possibilities in B2B

Video is a crucial tool for B2B marketers facing competition and changing buyer behavior.

more#b2b-marketing

#linkedin

LinkedIn Is Going All In On Video. Here's Why You Should Too.

LinkedIn introduces new video features to enhance personal branding and deeper engagement.

fromCity AM

The secrets of LinkedIn's algorithm and growing on social media

Creating original, authentic content enhances engagement on LinkedIn.

Regular posting, particularly through video, is key to profile growth.

Maintaining LinkedIn as a professional platform is crucial.

Social media marketing

Canva Adds LinkedIn Video Creation Templates

LinkedIn enhances video ad creation with new templates and Canva integration.

Video content generates significantly higher engagement on LinkedIn.

LinkedIn Is Going All In On Video. Here's Why You Should Too.

LinkedIn introduces new video features to enhance personal branding and deeper engagement.

fromCity AM

The secrets of LinkedIn's algorithm and growing on social media

Creating original, authentic content enhances engagement on LinkedIn.

Regular posting, particularly through video, is key to profile growth.

Maintaining LinkedIn as a professional platform is crucial.

Social media marketing

Canva Adds LinkedIn Video Creation Templates

LinkedIn enhances video ad creation with new templates and Canva integration.

Video content generates significantly higher engagement on LinkedIn.

more#linkedin

3 weeks ago

YouTube Growth Strategies That Work In 2025, According To Top Channels

Consistency and regular posting are more important than perfection for YouTube success.

Balancing short and long-form content can help maintain audience engagement.

Building a publishing schedule is crucial for audience growth and momentum.

#digital-marketing

Marketing

YouTube Adds Website Visits Goal for Promotions

YouTube adds a new 'Website Visits' goal for paid promotions to drive traffic to websites.

Simplified targeting for channel managers to generate site visits from YouTube promotions.

Promotions appear as 'Sponsored' in various ad formats but don't affect organic channel metrics.

Marketing

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.

Social media marketing

Video Marketing: 5 Tactics For Lead Gen Success

Video content is crucial for lead generation and must be high quality to maintain viewer engagement.

Marketing

Council Post: How To Market Your Law Firm And Convert High-Value Clients

Law firms need to adapt to digital marketing strategies that go beyond a basic online presence to attract high-value clients.

fromwww.portlandtribune.com

Marketing

Google Ads tests video asset option | MarTech

Google Ads introduces a new video upload option in the Assets section, streamlining video content management for advertisers.

11 months ago

Medicine

Getting Kids Engaged in Building Safety

Digital marketing strategies for small businesses.

Marketing

YouTube Adds Website Visits Goal for Promotions

YouTube adds a new 'Website Visits' goal for paid promotions to drive traffic to websites.

Simplified targeting for channel managers to generate site visits from YouTube promotions.

Promotions appear as 'Sponsored' in various ad formats but don't affect organic channel metrics.

Marketing

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.

Social media marketing

Video Marketing: 5 Tactics For Lead Gen Success

Video content is crucial for lead generation and must be high quality to maintain viewer engagement.

Marketing

Council Post: How To Market Your Law Firm And Convert High-Value Clients

Law firms need to adapt to digital marketing strategies that go beyond a basic online presence to attract high-value clients.

fromwww.portlandtribune.com

Marketing

Google Ads tests video asset option | MarTech

Google Ads introduces a new video upload option in the Assets section, streamlining video content management for advertisers.

11 months ago

Medicine

Getting Kids Engaged in Building Safety

Digital marketing strategies for small businesses.

more#digital-marketing

#content-creation

fromLondon Business News | Londonlovesbusiness.com

5 Tips To Be Instantly More Confident On Camera

Video presence influences consumer purchasing decisions; mastering it is essential for business owners.

Marketing

Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.com

Brands must innovate and adapt their social media strategies to stay relevant and successful by 2025.

fromLindsey Gamble

Marketing

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

fromBuffer: All-you-need social media toolkit for small businesses

Web design

YouTube Unveils a Range of New Features at Its 'Made On' Event

YouTube is innovating by testing features like Communities and 'hype' to enhance creator engagement and viewer interaction.

fromHackernoon

5 years ago

Marketing

Advanced YouTube SEO Strategies for 2025 | HackerNoon

YouTube has transitioned into a powerful search engine that requires advanced SEO strategies for visibility and engagement, especially as we approach 2025.

Graphic design

Best Video Editing Software in 2025 - 15 Free + Paid Tools

Video is the preferred content format in 2025, essential for marketers and creators to boost engagement and growth.

fromLondon Business News | Londonlovesbusiness.com

5 Tips To Be Instantly More Confident On Camera

Video presence influences consumer purchasing decisions; mastering it is essential for business owners.

Marketing

Future-proof your social media: Eight proven growth tactics for 2025 - London Business News | Londonlovesbusiness.com

Brands must innovate and adapt their social media strategies to stay relevant and successful by 2025.

fromLindsey Gamble

Marketing

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

fromBuffer: All-you-need social media toolkit for small businesses

Web design

YouTube Unveils a Range of New Features at Its 'Made On' Event

YouTube is innovating by testing features like Communities and 'hype' to enhance creator engagement and viewer interaction.

fromHackernoon

5 years ago

Marketing

Advanced YouTube SEO Strategies for 2025 | HackerNoon

YouTube has transitioned into a powerful search engine that requires advanced SEO strategies for visibility and engagement, especially as we approach 2025.

Graphic design

Best Video Editing Software in 2025 - 15 Free + Paid Tools

Video is the preferred content format in 2025, essential for marketers and creators to boost engagement and growth.

more#content-creation

fromLindsey Gamble

YouTube Launches New "Promote" Option for Shorts to Simplify Video Boosting for Creators - Lindsey Gamble

YouTube has introduced a Promote feature for Shorts, simplifying video promotion for creators.

from3blmedia

Marketing

Reel Impact Films Offers Free Video Strategy Diagnostic

Reel Impact Films offers a complimentary diagnostic for brands to enhance engagement through impactful video content.

#digital-advertising

Marketing

How OTT Advertising Works and How to Use It Effectively (2024) - Shopify

OTT advertising allows precise targeting of audiences, surpassing traditional TV ad formats in personalization.

Marketing

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

Marketing

Tackling video marketing fragmentation | MarTech

Adomni's Smart Video Everywhere addresses fragmented video marketing by offering unified access to diverse digital and out-of-home video platforms.

Marketing

How OTT Advertising Works and How to Use It Effectively (2024) - Shopify

OTT advertising allows precise targeting of audiences, surpassing traditional TV ad formats in personalization.

Marketing

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

Marketing

Tackling video marketing fragmentation | MarTech

Adomni's Smart Video Everywhere addresses fragmented video marketing by offering unified access to diverse digital and out-of-home video platforms.

more#digital-advertising

Marketing

Council Post: How To Reach High-Consideration Buyers On YouTube: 16 Marketing Tips

Video marketing effectively communicates complex product information for high-consideration items, enhancing buyer understanding and trust during their purchasing journey.

How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.

The strategy included diverse ad formats tailored to different points in the customer journey.

Marketing

What Is Shoppable Video? How To Sell Via Shoppable Videos (2024) - Shopify

91% of businesses used video in their marketing in 2023, highlighting its importance for engaging customers and promoting products effectively.

Shoppable videos enhance the ecommerce experience by allowing direct purchase links within video content.

Graphic design

Best Video Editing Apps 2024 (Android and iOS) - Shopify

Video marketing is critical for businesses, with 91% incorporating it into their strategies in 2023.

User-friendly video editing apps are essential for effective video content creation.

fromAbove the Law

Marketing

How Law Firms Can Leverage Video Content To Drive Business

Embracing short-form video content is essential for law firm owners to connect with potential clients and build trust.

Marketing

fromMarketing Dive

How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.

The strategy included diverse ad formats tailored to different points in the customer journey.

Marketing

What Is Shoppable Video? How To Sell Via Shoppable Videos (2024) - Shopify

91% of businesses used video in their marketing in 2023, highlighting its importance for engaging customers and promoting products effectively.

Shoppable videos enhance the ecommerce experience by allowing direct purchase links within video content.

Graphic design

Best Video Editing Apps 2024 (Android and iOS) - Shopify

Video marketing is critical for businesses, with 91% incorporating it into their strategies in 2023.

User-friendly video editing apps are essential for effective video content creation.

fromAbove the Law

Marketing

How Law Firms Can Leverage Video Content To Drive Business

Embracing short-form video content is essential for law firm owners to connect with potential clients and build trust.

more#social-media

fromFast Company

Miscellaneous

Celebrity video site Cameo is now open to all creators

Cameo's CameoX program democratizes access, allowing anyone to create and sell personalized videos, significantly increasing creator diversity.

fromeLearning Industry

Marketing

What You Need To Know About Video Marketing Strategies For B2B Lead Generation

Video marketing is essential for B2B success, driving engagement and simplifying complex concepts to generate leads.

fromLitmus

Deliverability

7 Interactive Emails for Inspiration

Interactive emails enhance engagement by incorporating videos, polls, and add-to-cart functionality, despite challenges in universal support.

fromAdExchanger