Amazon has launched its AI-powered video generator for all U.S. advertisers, following a beta release less than a year ago. This tool allows marketers to quickly generate multiple videos based on a product ID, addressing a significant gap for small and mid-sized businesses lacking the resources for traditional video production. Key advancements include enhanced animation quality and more dynamic scenes featuring humans and pets, which improve engagement. This rollout reflects the competitive landscape where companies like Google and Meta are also expanding their generative AI capabilities.
"The fast rollout of the solution, which spins up half a dozen videos based on the input of a product ID, speaks to the mounting arms race..."
"It's real. This isn't like a 'coming soon' message," said Jay Richman, vice president of product and technology at Amazon, who positioned the offering against 'vaporware'..."
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