"Minute Maid is discontinuing its line of frozen juices as consumer demand declines and tastes change, and it may have been the only company still selling the concentrated products into the Canadian market. The brand's frozen canned orange juice, lemonade, Fruitopia fruit punch and Five Alive juice blend will be discontinued by April, a spokesperson for parent company Coca-Cola confirmed to CBC News."
"The company is leaving the frozen can category in both Canada and the U.S. "in response to shifting consumer preferences," the spokesperson said, as it focuses on products that "better match" what its customers want. While it's certainly the biggest, Coca-Cola isn't the only juice maker shifting priorities. The combination of Coca-Cola's withdrawal, less than a year after another major Canadian juice producer did the same, could functionally mean Canadians will be unable to purchase frozen concentrated juice, after decades of availability."
Coca-Cola is discontinuing Minute Maid frozen canned orange juice, lemonade, Fruitopia fruit punch and Five Alive juice blend, and will exit the frozen can category in Canada and the U.S. The company cited shifting consumer preferences and a focus on products that better match customer wants. Canadian producer Lassonde exited the frozen-from-concentrate category last year after demand waned, and Lassonde manufactured both branded and private-label frozen concentrates including Old South. Multiple flagship and store-brand frozen concentrates were confirmed unavailable at retailers, which could effectively eliminate retail access to frozen concentrated juice in Canada after decades of availability.
#frozen-concentrate-juice #product-discontinuation #coca-cola--minute-maid #lassonde #canadian-grocery-market
Read at www.cbc.ca
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