"The cannabis industry is growing at lightning speed, but so are the number of agencies promising to put brands in the spotlight. From small dispensaries trying to reach their local community to multi-state operators chasing national coverage, cannabis companies are being pitched nonstop by "specialized" PR firms. They all promise exposure, credibility, and growth. Yet too often, the reality looks like inflated retainers, vague metrics, and very little long-term impact."
"Public relations in cannabis has become one of the most overpriced, under-delivering services in the industry. Many brands are paying thousands each month for temporary mentions or short-lived "buzz" that disappears the moment the check clears. Worse yet, most PR agencies know that cannabis entrepreneurs are desperate to gain legitimacy and visibility, so they play on that urgency. But the truth is simple: cannabis PR doesn't have to be a money pit."
"There's a smarter, more cost-effective way to build trust, improve brand sentiment, and show up consistently across Google, Apple News, and even AI-driven search engines like ChatGPT. That alternative comes through paid media partnerships with platforms that already have authority, reach, and cultural credibility. This article takes a critical look at how cannabis PR agencies rip off brands and dispensaries-and how working with stupidDOPE can give you the long-term results those agencies can't deliver."
The cannabis market is saturated with 'specialized' PR firms promising exposure, credibility, and growth but frequently delivering temporary mentions and little long-term impact. Many agencies charge $5,000–$25,000 monthly retainers, prioritizing billable hours over measurable outcomes and leaving brands without sustained customer growth. Agencies often exploit entrepreneurs' urgency for legitimacy by selling short-lived buzz that disappears once payments stop. Paid media partnerships with established platforms offer a cost-effective alternative to build trust, improve brand sentiment, and maintain consistent visibility across Google, Apple News, and AI-driven search like ChatGPT. stupidDOPE positions itself as a results-driven partner for long-term impact.
Read at stupidDOPE | Est. 2008
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