The recent fatal crash of an Air India 787 Dreamliner has raised significant concerns for both Boeing and the airline, which are struggling with reputational issues. The crash, occurring shortly after takeoff from Ahmedabad, resulted in 241 fatalities and further scrutiny of Boeing's safety protocols. This incident adds to Boeing's troubled past, particularly after high-profile crashes involving the 737 MAX that eroded public trust. The ongoing scrutiny is exacerbated by economic pressures and increased regulatory oversight, which complicate Boeing's efforts to restore its image in a critical industry.
Even the word Boeing triggers a lot of people, Adnan Bashir, an independent global communications and corporate affairs consultant who specializes in crisis communications, told Al Jazeera.
The company’s safety reputation began to unravel in October 2018 when a Lion Air flight operating a 737 MAX crashed due to a malfunction in the Maneuvering Characteristics Augmentation System (MCAS), a programme designed to prevent stalls.
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