Building a strong brand means recognizing potential reputation crises and knowing how to handle online articles that misrepresent you or your business. Negative press on Google can erode customer trust and disrupt your operations. Burying negative search results can be complex, time-consuming and cost a fortune that in the long run will negatively affect the financials of your company or your career.
"Arriola's name does not appear on the original publication in the 20 most recent entries on his profile and a university professor confirmed he was not involved."