"With just $33 dollars to her name, Butler opened Gigi's Cupcakes on Broadway and officially got herself into the gourmet cupcake game. Unlike most national chains, however, Gigi wanted to keep things local. And so, every location of Gigi's Cupcakes is a franchisee - a locally owned and operated store that operates under the Gigi's Cupcakes name, but is wholly a separate entity."
"There are currently 29 Gigi's Cupcakes locations across Texas, Florida, Georgia, Alabama, Oklahoma, Tennessee, North Carolina, Virginia, North Dakota, and Nebraska, and each one is unique and special to its home city. In the midst of the gourmet cupcake revolution, Gigi's Cupcakes thrived, but it did hit a snag in 2018 when Gigi's Cupcakes LLC filed for Chapter 11 bankruptcy."
"Today, Gigi's Cupcakes is still going strong and continues to bake for the masses, and even if you don't live in one of the cities where Gigi's Cupcakes lives, all the signature cupcakes are available for delivery nationwide. Gigi's Cupcakes offers a variety of icing options, and every location has local offerings."
Gigi's Cupcakes was founded by Gina 'Gigi' Butler in 2008 in Nashville, Tennessee, capitalizing on the rising demand for gourmet cupcakes. Starting with only $33, Butler opened the first location on Broadway. Unlike typical national chains, Gigi's Cupcakes operates exclusively through franchisees—locally owned and operated stores that maintain independence while using the Gigi's Cupcakes brand. Currently, 29 locations operate across ten states including Texas, Florida, Georgia, Alabama, Oklahoma, Tennessee, North Carolina, Virginia, North Dakota, and Nebraska. Each location offers unique, city-specific products. The company experienced financial challenges in 2018 when filing for Chapter 11 bankruptcy but recovered and continues operating successfully. Signature cupcakes are now available for nationwide delivery, and each location features various icing options and local offerings.
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