Duracell has initiated legal action against Energizer, asserting that Energizer's advertisement claiming its MAX batteries last 10% longer than Duracell's Power Boost is misleading and harmful. The lawsuit, which reflects a long-standing rivalry in the battery industry dating back nearly 80 years, highlights Duracell's concerns regarding reputational damage. The company is seeking to halt Energizer's advertising campaign and pursue monetary damages. This conflict continues a series of legal disputes, showcasing ongoing competition between the two companies in the consumer battery market.
Duracell alleges Energizer's claims of longer-lasting MAX batteries are deceptive, seeking to rectify perceived "irreparable reputational harm" from misleading advertising.
The complaint, filed in Manhattan federal court, emphasizes a long history of litigation over battery performance claims, reflecting a competitive market.
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