"In October, the company formerly known as Grammarly made a public pivot to rebrand as an AI company called Superhuman. The new name was adopted from Superhuman Mail, an AI email platform that Grammarly acquired in June 2025."
"One of the rebrand's most contentious elements actually appeared a few months prior to that big announcement. In August 2025, Grammarly quietly launched a feature called 'Expert Review,' which offered users insights from leading professionals, authors, and subject-matter experts."
"When a Grammarly user selected the Expert Review button, the feature would generate suggestions 'inspired by' relevant experts, under their names alongside a checkmark icon. Screenshots on the feature's help page showed it using the names of Stephen King, Neil deGrasse Tyson, and Carl Sagan."
"The side panel for Expert Review contained a subtle disclaimer stating that references to the experts in the feature 'do not indicate any affiliation with Grammarly or endorsement by those individuals or entities.'"
Grammarly has rebranded itself as Superhuman, reflecting its ambition to evolve into a broader AI company. The rebranding includes a focus on integrating AI agents into its writing aid. A controversial feature called 'Expert Review' was launched, which provided suggestions inspired by notable experts, although it included a disclaimer about lack of endorsement. This feature remained largely unnoticed until early March 2025, despite its potential implications for user trust and expert representation.
Read at The Verge
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