Analog-obsessed Gen Zers are buying $40 app blockers to limit social media use and take breaks from the 'slot machine in your pocket' | Fortune
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Analog-obsessed Gen Zers are buying $40 app blockers to limit social media use and take breaks from the 'slot machine in your pocket' | Fortune
"Among the frenzy of videos promoting healthier diets, marathon running, and sobriety, one trend catching on with young people-ironically on social media-is the idea of a digital detox, taking time away from our phone's most addictive apps to improve everything from sleep to focus. The idea has spawned a flurry of products which are helping their customers resist the temptation of automatically picking up their phone and scrolling social media during any and every lull in the day."
"The stainless steel Bloom card is paired with an app that lets users choose which apps to block and during what time period. Users can also choose to add one, two, or three five-minute breaks when they can use the blocked apps. Once a user taps the card to their phone it locks them out of the blocked apps until they tap the card to their phone again."
Digital detox practices are growing among young people who aim to reduce phone-driven harms like disrupted sleep and poor focus. A market of products has emerged to make impulsive phone pickups harder without fully discarding devices. One example is a $39 stainless-steel card paired with an app that blocks selected apps for set times and offers limited five-minute breaks. Early users report reduced phone use and improved concentration. Short-form video apps are highly addictive, releasing feel-good chemicals and being likened to a "slot machine in your pocket," prompting interest in structural deterrents.
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