OpenX has filed a federal antitrust lawsuit against Google, alleging manipulation of digital ad auctions and anticompetitive conduct that harmed OpenX's business. The lawsuit claims Google's practices, such as forcing publishers to use its ad server and limiting access to Google Ads, distort competition. OpenX states that these actions forced it to shut down its ad server in 2019, crippling its operations. Separately, Perplexity faces accusations from Cloudflare for allegedly scraping websites while ignoring restrictions, attempting to mask its identity and circumvent opposition from site owners.
OpenX alleges that Google's practices, such as requiring publishers to use its ad server and restricting access to Google Ads, undermine fair competition.
The lawsuit claims Google disabled price floor settings that could have allowed publishers to support rival exchanges, using its control to gain unfair advantage.
Cloudflare accused Perplexity of scraping websites that explicitly oppose such activity, claiming it bypassed restrictions by disguising its crawler's identity.
Perplexity's alleged activity involved rotating IP addresses and masking activity across tens of thousands of domains, according to Cloudflare researchers.
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