X, under Elon Musk, plans to integrate ads into Grok's responses to bolster its struggling advertising operations. Musk emphasized the successful development of Grok as a highly accurate AI, stating the need to find funds for costly GPU expenses. Employers will be able to engage in targeted advertising when users seek solutions through Grok. Musk aims to leverage technology from xAI to enhance ad targeting on the social platform, following its acquisition of X for $45 billion.
"Our focus thus far has just been on making Grok the smartest, most accurate AI in the world and I think we've largely succeeded in that."
"If a user's trying to solve a problem [by asking Grok], then advertising the specific solution would be ideal at that point."
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