Linda Yaccarino has been appointed CEO of eMed Population Health, a company focused on weight management through its digital platform. The platform offers at-home diagnostics, proctor-led screenings, and physician-guided prescribing for obesity and type 2 diabetes. Despite having no background in health, Yaccarino brings significant advertising expertise from her time at NBCUniversal. In her first statement, she emphasized the potential to innovate by integrating technology, lifestyle, and data to engage consumers in new ways.
Yaccarino has virtually no experience in the health sector but brings more than a decade of advertising expertise. She led the modernization of NBCUniversal's ad business and built major brand partnerships at the Comcast-owned company.
Yaccarino said, "There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before."
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