According to Pinterest's 2025 Summer Trend Report, users are increasingly seeking a digital detox, reflecting a growing desire for intentional living and reduced screen time. Trends such as 'digital detox vision boards' have seen substantial increases, with 46% of Gen Z actively looking to limit their screens. This movement has led to a projected $19.44 billion market for detox apps by 2032. In contrast to constant online engagement, users are exploring nostalgic activities like farm-to-table cooking and urban gardening, as they lean towards simpler, healthier lifestyles reminiscent of Martha Stewart's aesthetic.
This year it's all about the digital detox. Pinterest users are embracing slower, more intentional living, trending searches for detox ideas and vision boards.
Gen Z is taking steps to limit their screen time, with statistics showing a demand for digital detox apps projected to grow to $19.44 billion by 2032.
Users are looking to have a 'Martha Stewart summer,' with searches for 'Martha Stewart aesthetic' skyrocketing by 2,889%, reflecting a lifestyle shift.
A combination of nostalgia and screen fatigue is driving young people to seek simplicity, putting down their devices and engaging in more natural activities.
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