"Some eager obituarists base their confident predictions on declining user numbers. At least in the United States, however, self-reports of media usage don't appear to bear this out. A 2025 Pew Research Center survey found that while the share of adult Americans using the most popular apps, YouTube and Facebook, has "remained relatively stable in recent years," four others-TikTok, Instagram, WhatsApp, and Reddit-have grown in overall use."
"Only Snapchat and X have recorded a recent (and relatively modest) decline. About half of adults visit YouTube and Facebook daily, with young adults being the most tuned in overall, especially to YouTube and TikTok. Other heralds of decline base their predictions on user discontent with the changing character of the platforms. Even while acknowledging that folks are still habitually consuming social media content, some prognosticators argue that users are posting far less and a growing number have"
Claims that social media is dying have recurred over many years, including notable moments in 2009 and 2022. Some predictions rest on reported declines in user counts, but U.S. self-reported usage data does not uniformly support that view. A 2025 Pew survey found YouTube and Facebook shares remained stable while TikTok, Instagram, WhatsApp, and Reddit grew; only Snapchat and X showed modest recent declines. About half of adults visit YouTube and Facebook daily, with young adults especially engaged with YouTube and TikTok. Other observers point to rising discontent and reduced posting as additional concerns.
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