fromTheStreet
1 day agoPopular cafe chain, Starbucks rival, closes dozens of locations
Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media sensation works like the sales impact of appearing on "Shark Tank." Even companies that don't make a deal to a piece of their brand, usually see a short-term spike in interest and orders because of the television exposure. That can help with exposure and acquiring customers, but it does not last forever.
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