Threads tests simplified DM connection in-stream

"Threads is moving to drive more messaging use with a streamlined option to guide users towards messaging in-stream. The new process allows users to type DM me or message me in a post, which will then activate that term as a quick link into the Threads DM flow. Users can still control who can message them in their settings, so this won't open people up to unwanted outreach."

"Over the past few years, the number of people posting to main feeds has steadily declined, while messaging activity has increased. The increased exposure of public posting online, building a permanent database of your past, often misguided opinions, along with the angst and argument that can come with public sharing, has pushed more people to share in more private, enclosed spaces, in the company of trusted friends."

"Meta initially resisted this with Threads, which didn't have its own messaging option at launch. But in July, Threads got its own messaging component, which brings it more into line with what Twitter once was, and provides another means to expand discussion in the app."

Threads is introducing a feature allowing users to include "DM me" or "message me" terms in posts that function as clickable links to initiate direct messages. Currently testing in the U.S. and Canada, this feature aims to facilitate more direct conversations while maintaining user privacy controls. Users retain the ability to manage who can message them and whether to accept requests from non-followers. This development aligns with a significant industry trend where public posting has declined while messaging activity has increased. Users increasingly prefer sharing in private spaces with trusted contacts rather than posting to main feeds, driven by concerns about permanent digital records and public conflict. Meta initially launched Threads without messaging but added this capability in July, and now actively encourages its use to drive engagement and discussion within the platform.

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