"Marvin ponders his attractiveness before giving himself 'a solid 7/10'. With a bit more work, he feels he could improve. 'I'm not happy with my skin, eyebags and my jawline could be better,' Marvin says. 'If I sort all that, then I'd be a 9/10.' The 26-year-old is a keen 'looksmaxxer'."
"His day starts early with a hard gym workout, then he's back home and his routine starts. After a warm and ice-cold shower, he cleanses his face and rubs a frozen cucumber over it, which he says will reduce puffiness, acne and brighten his skin. Then he carries out jaw and other facial exercises."
"Welcome to the online world of 'looksmaxxing', where a growing number of young men are going to great lengths to get what they see as the perfect face and body, and therefore the perfect life. Men are now carrying out a range of daily tasks - from workouts in the gym and a good skincare routine (known as softmaxxing), to taking growth hormones and unregulated peptides."
Looksmaxxing is a growing online trend where young men pursue extreme physical transformations through daily routines combining gym workouts, skincare, facial exercises, and sometimes unregulated substances. Practitioners like 26-year-old Marvin perform specific facial exercises such as the Zygopush and Hunter squeeze to achieve a hollow-cheeked, chiselled appearance with sharp features. Followers document their progress on social media platforms like TikTok, sharing techniques and motivation. Participants believe achieving their ideal appearance will fundamentally improve their lives, transitioning from dissatisfaction to success. The trend ranges from conventional softmaxxing methods like exercise and skincare to more extreme approaches involving growth hormones and unregulated peptides, reflecting broader anxieties about appearance and social status among young men.
Read at www.bbc.com
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