Research indicates that the introduction of Google's AI Overviews has contributed to a significant decline in web traffic for publishers, with CNN experiencing a 30% drop and Business Insider and HuffPost seeing 40% reductions. Publishers report that the AI-generated summaries discourage visits to their sites for information. Helen Havlak from The Verge has noted a correlation between decreasing traffic and the advent of AI Overviews. The situation presents a dilemma for publishers, who feel compelled to participate in Google Search despite losing revenue from traffic reductions attributed to AI snippets.
Traffic to CNN's website has dropped about 30% from a year ago, and Business Insider's and HuffPost's sites saw traffic plunges around 40% during the same period.
Helen Havlak, the publisher of The Verge, commented that AI summaries lead to fewer visits to sites for information, aligning declines in Google traffic with the rise of AI Overviews.
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