Agency holding companies face challenges, as noted by Barclays equity analysts, who downgraded Interpublic Group, Omnicom Group, and WPP. The analysts express concerns about current low growth trends persisting longer than anticipated, attributable to steep costs and education gaps regarding AI. Despite these hurdles, Barclays is optimistic about the long-term potential for agencies to adapt to AI technologies. Goldman Sachs has expressed confidence that the AI revolution won't irreparably harm agencies. Furthermore, Cloudflare's 'pay per crawl' policy seeks to address the issues arising from excessive AI web scraping.
Barclays equity analysts downgraded Interpublic Group, Omnicom Group, and WPP due to current low growth and challenges in adapting to AI technologies.
Despite some challenges, Barclays is optimistic about long-term adaptation and opportunities for agencies as AI technology evolves.
Goldman Sachs analysts sought to alleviate concerns regarding the impact of the AI revolution on agencies, suggesting that adaptation is feasible.
Cloudflare's new 'pay per crawl' product aims to control AI crawling, addressing concerns over excessive web scraping affecting content publishers.
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