The tooth fairy just got reimagined for the tech-savvy generation | TechCrunch
Briefly

The tooth fairy just got reimagined for the tech-savvy generation | TechCrunch
"Tooth Fairy Tracker features Kiki the Tooth Fairy as its central character. When a child loses a tooth, parents can visit the website and enter their email to receive notifications as Kiki begins her mission. Throughout the evening, children receive a series of video updates showing Kiki preparing for her journey, departing from headquarters, and traveling to collect the tooth. These updates may include flight speed information, vlog-style check-ins, and cute selfies."
"The experience is hosted entirely on the site, with countdowns to each new video, making it feel like an exciting day-long event that builds anticipation for bedtime. Plus, Finel believes the evening updates help motivate children to brush their teeth and prepare for sleep. Then, the final update takes place in the morning, when the child is congratulated and can check their special gift under their pillow."
"After making a personalized Tooth Fairy video for his nephew, Oliver Finel noticed a gap. While there are plenty of Santa trackers, nothing similar existed for the Tooth Fairy. Recognizing that Generation Alpha is growing up with interactive online experiences at their fingertips, he set out to create a new kind of adventure that families everywhere could enjoy. Tooth Fairy Tracker features Kiki the Tooth Fairy as its central character."
Tooth Fairy Tracker centers on Kiki and lets parents enter an email when a child loses a tooth to receive notifications. Children receive evening video updates showing Kiki preparing, departing, and traveling to collect the tooth, with flight-speed info, vlog check-ins, and selfies. Countdowns to each video create a day-long event that builds bedtime anticipation and encourages brushing and sleep preparation. A final morning update congratulates the child and indicates a special gift under the pillow. Planned upgrades include a playful redesign and 2026 personalization where Kiki will say each child's name, reference hobbies, include photos, issue certificates, and teach oral-care.
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