Joanna Jordan established Central Talent Booking, the largest independent talent booking operation, two decades ago. She has successfully navigated changes in the entertainment industry, from the emergence of podcasts to shifts in production approaches. By predicting industry evolution and adapting swiftly, such as transitioning to remote work during the pandemic and diversifying into podcasts amid recent labor disputes, her strategic foresight exemplifies the importance of evolving with the market's demands. The shift to remote operations significantly enhanced service availability for clients across various time zones, demonstrating adaptability in changing landscapes.
When the entertainment business faced dual picket lines in 2023, Jordan doubled down on podcasts and creators. When the pandemic hit, her team seamlessly pivoted to remote work.
You see when things start to shift. Whether it was Netflix transforming from tech company to content powerhouse or a Hollywood labor dispute fueling the creator economy, Jordan has consistently found herself ahead of the curve.
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