"More and more people are ditching their iPhones and Samsungs for so-called "dumbphones" or "feature phones". Once mocked as relics of the early 2000s, these devices are enjoying a quiet comeback. From teenagers wanting fewer distractions to parents worried about screen addiction, the UK is seeing a small but significant trend that surprises tech companies. And while Brits simplify their devices, they still find ways to enjoy modern pleasures-from streaming to new casinos"
"According to Ofcom's 2023 report, the average Brit spends over 4 hours a day on their smartphone, with teenagers spending close to 7 hours daily. Constant pings from social media, WhatsApp groups, and news alerts make it feel like we are always "on". This pressure to be permanently available has sparked a movement towards digital minimalism. People are asking: do we really need an app for everything?"
Brits are increasingly adopting minimalist dumbphones that offer calls, texts and basic cameras to reduce constant notifications and digital fatigue. Ofcom's 2023 report finds the average person uses smartphones over four hours daily, with teenagers near seven hours. Light Phone's survey found 78% of customers purchased such phones to cut screen time. Online retailers reported a five percent increase in basic phone sales in 2022. Parents cite concerns about cyberbullying, online predators and addictive apps as reasons to choose simpler devices. Users often preserve modern pleasures like streaming while limiting smartphone features.
Read at Business Matters
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