Dining habits have shifted notably as 6pm reservations rise, with OpenTable reporting an 11% increase in London and 6% across the UK. This trend reflects changing perceptions of dining times, with 6.12pm becoming the new national average. Chefs like Joe Laker are adapting by introducing early evening menus, allowing patrons to socialize without compromising sleep or health. However, concerns about hunger arise as this new trend may require altering meal schedules, reflecting the significant impact of generational preferences on dining culture.
OpenTable reports a steep rise in 6pm bookings, up 11% in London and 6% across the UK compared to last year, indicating a shift in dining habits.
Consumers now view dining at 6pm as fashionable, with a new national average dining time of 6.12pm, according to hospitality tech service Zonal.
Chefs like Joe Laker are responding to this trend by creating early evening menus, highlighting the benefits of socializing earlier without sacrificing health.
The shift to earlier dining times may force changes in meal scheduling, as those dining at 6pm may not be hungry after a late lunch.
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