5 Reasons Your Manufacturing Website Isn't Generating RFQs

"If you're a manufacturer with a $10M+ business and your website is "just there," you are losing money to competitors who treat their site like a 24/7 sales rep. If the phone isn't ringing and the inbox is empty of RFQs, it's usually because of these five specific friction points."

"If your product data is trapped inside a 50MB "Full Product Catalog" PDF, you have two problems: Google can't see you because while Google can index PDFs, it prefers structured web pages, and you are missing out on thousands of organic search hits for specific part numbers or capabilities. User Frustration: Nobody wants to download a massive file on a mobile device at a job site."

"If a prospect is looking at a specific 5-axis milling service or a custom hydraulic seal, that is the moment they are most likely to take action. Making them hunt for a contact form gives them a reason to click away. Every product and service page needs a clear, high-contrast "Request a Quote" button."

"Industrial buyers need to know your tolerances, your machine list, your materials, and your certifications (ISO, AS9100, etc.). If you use corporate jargon instead of technical specs, you lose credibility. Replace the "fluff" with a detailed equipment list and specific technical ranges. Show, don't tell."

Most industrial websites fail to generate leads because they prioritize appearance over functionality. Manufacturers with $10M+ businesses lose revenue when websites don't actively work as sales tools. Five critical friction points prevent conversions: hiding product catalogs in large PDFs that Google cannot effectively index and users resist downloading; lacking "Request a Quote" buttons on product pages, forcing prospects to search for contact forms; providing vague capabilities pages filled with corporate jargon instead of specific technical specifications, tolerances, and certifications; failing to address pricing transparency; and not optimizing for mobile users and search engines. Solutions include moving products into searchable databases, placing prominent quote buttons on every product page, replacing vague language with detailed equipment lists and technical ranges, and providing clear pricing information to meet buyer expectations.

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