A survey by the Hong Kong Trade Development Council found that nearly 80% of mainland Chinese consumers purchased Hong Kong products online. The survey, involving 2,200 middle-to-high-income consumers, revealed that these shoppers averaged 9.4 purchases per month. Main consumers prioritized product authenticity rather than low prices, particularly young consumers aged 18 to 29, of whom 83% shopped online in the past year. The council recommended that Hong Kong retailers utilize live streaming and influencer marketing to further penetrate the mainland e-commerce market.
Nearly 80 per cent of mainland Chinese consumers polled said they shopped online for Hong Kong products, particularly valuing product authenticity over low prices.
78 per cent of mainland consumers bought products from Hong Kong online in the past year, averaging 9.4 purchases monthly, especially those from tier one cities.
Mainland consumers prioritize whether the products are genuine when shopping online, indicating the demand for quality over lower pricing.
Young mainland consumers aged 18 to 29 showed the highest engagement, with 83 per cent having made an online purchase for Hong Kong products.
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