Lisa Harrington's e-commerce journey began with selling used clothing on eBay, which transitioned into launching her first Amazon product, a dog harness. By 2016, she quit her corporate job and patented an interior cat door that now generates seven figures annually. A pivotal moment in her business occurred when she hired a PPC coach to manage Amazon ads, despite her initial interest being elsewhere. This investment in coaching resulted in a doubling of her profits, demonstrating the value of seeking expert help for growth and competitive advantage.
"I just didn't have much interest in it. I really wanted to focus on branding and product development, but it has such an enormous impact on your profit and loss statement that you really can't ignore it."
"I remember talking to this woman, and she's like, 'I hire a coach for everything I don't know how to do. It is the fastest way to level up.'"
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