DoubleVerify announced an expansion of its post-bid brand suitability measurement across thirty content-level categories on Meta's Facebook and Instagram Feeds and Reels. This initiative aims to provide advertisers with enhanced insights and transparency regarding ad placements. Earlier this year, DV introduced automated content-level controls, building on their existing capabilities. The unified media authentication strategy from DV evaluates inventory to exclude unsuitable content while offering granular performance and content adjacency reporting. Additionally, the launch utilizes DV's AI-powered Universal Content Intelligence™ engine for scalable content classification, further streamlining the ad verification process.
"Our partnership with Meta is focused on delivering real, measurable value to advertisers. By unifying suitability controls and measurement across all of DV's content categories, we're giving brands the tools to drive stronger performance on Meta's Feeds and Reels, with more control, more transparency, and more impact."
DV's unified media authentication strategy offers advertisers significant value throughout the media lifecycle. Content-level controls proactively evaluate inventory and automatically exclude content that doesn't align with each brand's unique suitability standards.
This launch leverages DV's AI-powered Universal Content Intelligence™ engine, which analyses video, image, audio, speech, and text to deliver scalable, high-quality content classification.
DV's innovative key frame extraction method enhances video analysis by isolating only the most relevant moments, enabling faster, more efficient classification with reduced environmental impact, without compromising precision.
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