#ad-performance

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fromExchangewire
3 weeks ago

Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

YouTube bills advertisers for ads on violent and pirated content despite platform violations.
fromThe Drum
3 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

That growth, Oshry argues, isn't just down to habit or nostalgia - it's driven by performance. 86% of adults take action after seeing a sit-down restaurant out-of-home ad.
Media industry
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