"Will Critchlow is joined by Ross Hudgens, founder and CEO at Siege Media. Ross brings a complementary skillset and background to Will's, with a deep focus on content and PR, and together they lay out a blueprint for the future of e-commerce SEO. This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow."
"The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it. If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them."
E-commerce SEO requires shifting from reactive prediction to an experimentation-driven control model that uncovers future opportunities. Content and PR must be prioritized and integrated into strategic blueprints to adapt for 2026 and beyond. Large retailers benefit from structured testing across product, category, and site architecture to identify impactful SEO initiatives and reduce reliance on forecasts. Operationalizing experiments enables data-driven decisions, measurable outcomes, and iterative learning. Cross-functional collaboration between content, PR, and technical teams amplifies results and accelerates growth through targeted outreach and research-backed content strategies.
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